Tui Brewery, Mangatainoka, New Zealand

Tui Brewery, Mangatainoka, New Zealand

Description: Tui Brewery was established at Mangatainoka in 1889 by entrepreneur Henry Wagstaff. In 1903 he sold it to Henry Cowan, who developed the prize-winning East India Pale Ale. As the factory expanded, a seven-storey brew tower was built in 1931, so brewers could use gravity to turn malt into beer. In 1969 the brewery was sold to Dominion Breweries, which expanded the business outside its traditional Wairarapa–Hawke’s Bay base. Tui’s humorous ‘Yeah right’ marketing campaign, started in the 1990s, has become a huge success.

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Keywords: Brewery, New Zealand, Tui, beer, DB, people, Wairarapa, architecture, history, Yeah right

Exif: Exposure: 1/125, Aperture: 16.0, ISO: 100

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